Basic workflow
- A call is missed or reaches the qualifying condition.
- Create or update the contact record.
- Send a brief text acknowledging the missed call.
- Offer a simple next action: reply, call back or use a booking link.
- Notify the assigned team member.
- Stop further automation once the customer replies or the team resolves the inquiry.
What the first message should do
Keep it factual. Identify the business, acknowledge the missed call and give the caller a clear option. Avoid long promotional copy or pretending the message came from a person who actually reviewed the call.
Operational details that matter
- Business hours versus after-hours handling.
- Landline or non-SMS numbers.
- Duplicate calls from the same person.
- Opt-out and consent requirements applicable to the business and jurisdiction.
- Who owns the lead after the text is sent.
- What happens when the caller books directly.
HighLevel and the Bootcamp
The current HighLevel Bootcamp page explicitly lists missed-call text-back as one of its quick-win setups. For a local-service or appointment-driven business, that makes it a useful first workflow to build and test.
Primary sources checked
Vendor details change. We use official product and support pages where possible and date-check unstable facts.