Current plan structure
| Plan | Current monthly price | Best-fit starting point | Key agency difference |
|---|---|---|---|
| Starter | $97 | Solo operator / small business / new agency | 3 sub-accounts |
| Unlimited | $297 | Growing agency | Unlimited sub-accounts, basic API, phone/email rebilling without markup |
| Agency Pro | $497 | SaaS-style agency | SaaS Mode, automated sub-account creation, rebilling with markup, advanced API |
HighLevel’s pricing page also currently lists annual prices of $970, $2,970 and $4,970 respectively. Pricing and packaging can change, so verify the vendor page before purchasing.
The 14-day versus 30-day trial distinction
HighLevel’s standard public pricing page currently advertises a 14-day trial. The specific Bootcamp landing page linked by Agency Ops Atlas advertises a 30-day trial tied to the free live Bootcamp. Those are different signup paths, so do not assume every HighLevel signup page offers the same trial length.
Usage-based costs that can matter
HighLevel’s billing support guide says an Agency Wallet funds usage-based services. It lists common wallet-funded items including phone, email, email validation, AI usage and premium workflow features.
- LC Email is currently documented at $0.675 per 1,000 emails.
- Phone pricing varies by region and product; HighLevel points users to its LC Phone pricing guide.
- AI products can be pay-per-use or use separate monthly plans depending on the product and configuration.
- Some premium workflow features are billed per execution.
- Optional services such as dedicated IPs, listings, WhatsApp integration and WordPress hosting have separate pricing.
Which plan should an agency start with?
If you have no more than three client/business sub-accounts and do not need the higher-tier agency controls, Starter is the obvious baseline to evaluate. If the core requirement is managing many client accounts, Unlimited is the structural step-up. Agency Pro becomes easier to justify when SaaS Mode, automated provisioning or markup-based rebilling are part of the business model.
Before choosing Pro just because it is the highest tier, read the SaaS Mode guide and model your offer.
Primary sources checked
Vendor details change. We use official product and support pages where possible and date-check unstable facts.